Job Title: Product Manager, Website Analytics
Company: Grand Circle LLC
Location: Boston, MA (Hybrid, 3 days onsite)
Job Type: Full-time
Department: Digital Analytics & Data Strategy
Reports to: Director/VP of Analytics

Job Overview:

We are seeking a Product Manager, Website Analytics to lead the implementation, optimization, and strategy of Adobe Analytics via WebSDK and related marketing technologies. This role requires a seasoned analytics leader with expertise in Adobe Analytics, WebSDK, Adobe Experience Platform (AEP), and digital data governance. You will be responsible for ensuring high-quality data collection, enabling business insights, and optimizing digital analytics implementations.

As a key leader, you will oversee multiple implementation and optimization projects, ensuring data accuracy, governance, and activation across the organization's digital properties. You will collaborate with marketing, product, and engineering teams to enhance customer experience through data-driven decision-making.

Key Responsibilities:

Analytics Implementation & Strategy

• Own data collection frameworks and documentation for web, ensuring accurate reporting of customer journeys and high-probability conversion actions.
• Assist in web modernization initiatives, contributing to redeployment and optimization of analytics tools like Optimizely and Adobe Analytics.
• Oversee governance of Adobe Analytics via WebSDK, ensuring seamless data collection and accuracy.
• Define and document Solution Design References (SDRs), data layer specifications, QA processes, and implementation strategies.
• Work with tag management systems (Adobe Launch or GTM) to ensure accurate event tracking and ingestion of data layer configuration.
• Partner with engineering and marketing teams to optimize site performance, reduce unnecessary tracking pixels, and streamline analytics implementation.
• Lead multi-channel analytics projects, integrating data from sources like CRM, marketing automation, paid media, and customer engagement platforms.

Leadership & Team Management

• Collaborate cross-functionally with marketing, product management, UX, and engineering teams to align analytics strategy with business goals.
• Oversee project timelines, resource allocation, and scope management to ensure smooth project execution.
• Conduct internal training on Adobe Analytics via WebSDK for internal stakeholders, analysts, power users, and administrators.

Data Analysis & Business Insights

• Define requirements for data collection and design of custom reports, dashboards, and executive presentations using tools such as Adobe Analytics Workspace, Power BI or Tableau.
• Support marketing and product teams with user behavior insights to improve digital performance.
• Support efforts in merging online and offline data sources to create holistic customer journey insights.

Internal Project & Strategy Management

• Scope project level of effort (LOE) and develop accurate hourly estimates for internal analytics initiatives and enhancements.
• Develop internal business cases and project plans, clearly outlining benefits, expected outcomes, and necessary resources.
• Collaborate with senior leadership to align analytics initiatives with the organization’s digital transformation goals and long-term strategy.
• Support in the evaluation and recommend technology investments, ensuring the analytics ecosystem supports future growth and innovation.

Key Qualifications:

• 10+ years of experience in digital analytics, marketing technology, or product management, with a focus on Adobe Analytics, WebSDK, and Optimizely.
• Strong background in web analytics implementation, data governance, and martech integration.
• Hands-on experience with Adobe Experience Platform (AEP), real-time event-based data collection, and tag management
• Expertise in data visualization and dashboarding tools such as Adobe Analytics, Power BI, Tableau, or Alteryx.
• Proven ability to drive data-driven decision-making to support business objectives and marketing optimization.
• Experience with privacy compliance frameworks (GDPR, CCPA), cookie consent management, and related regulations.
• Strong problem-solving and critical thinking skills, with the ability to translate complex data into actionable insights.
• Adobe Analytics certification (preferred).

Preferred Skills:

• Experience with big data platforms (AWS, Snowflake, Google BigQuery) and SQL for data manipulation.
• Familiarity with A/B testing tools (Adobe Target, Optimizely, Google Optimize) and conversion rate optimization (CRO).
• Working knowledge of customer data platforms (CDPs) and tag management solutions (Adobe Launch, GTM, Tealium).
• Understanding of JavaScript

Why Join Us?

• Be part of a collaborative team redefining web analytics in a dynamic and impactful setting.
• Lead enterprise-level analytics strategy and high-impact projects.
• Work with cutting-edge Adobe Experience Cloud tools, Optimizely, and digital transformation initiatives.
• Engage in end-to-end analytics processes, from data collection to reporting and strategy.
• Robust Benefits Package (30+ hours):
  • 401K Retirement Savings account with Company Match
  • 50% Discount on GCC trips and opportunities for on-site training and travel
  • Comprehensive healthcare benefits (Medical, Dental, Vision, and Flex Spending Accounts)
  • Generous Paid Time Off (PTO) and paid holidays
  • 100% Commuter Benefit subsidy for Public Transportation
  • Company-paid life insurance and short/long-term disability insurance
  • Discounted auto and renters insurance
• A collaborative team environment that values technical innovation and strategic thinking.
• Competitive salary, bonuses, and professional growth opportunities.